![]() ![]() Here’s a quick refresher on how Instagram determines post visibility, and then we’ll dive into the details of the best time to post on Instagram. To uncover the best time to post on Instagram, you should have a basic understanding of the Instagram algorithm. However, it’s also worth your time to post Stories, feed posts, and Instagram Reels at the right time to maximize reach and connect with your highest-value followers (and beyond). As a brand, it’s obviously important to create valuable, engaging content for Instagram that resonates with your target audience. Today’s everyday Instagram user typically follows hundreds of accounts, both personal and business, and 59% of adults in the United States use the app every day.īrand marketing on Instagram has grown drastically alongside the app’s usage by consumers in the last decade business accounts post 1.6 times per day, on average. Instagram looks different than it did just a few years ago. ![]()
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